IGAD Digital Trade Training Empowers East African Women and Youth Entrepreneurs

The digital economy is rapidly reshaping how businesses operate and connect with customers. For women and youth entrepreneurs in East Africa, embracing digital trade offers a pathway to expanded markets and business growth. Recognizing this, the Intergovernmental Authority on Development (IGAD) is launching a significant training and mentorship program focused on gender-sensitive digital trade. This initiative aims to equip micro, small, and medium enterprises (MSMEs) with the essential skills to navigate and succeed in the online marketplace.

The Horn of Africa Digital Market Integration (HDMI) Project, in its first phase, is spearheading this regional effort. From July to December 2026, the program will span multiple IGAD member states, providing specialized training in areas like e-commerce, digital financial services, and cross-border digital trade opportunities. This program is particularly designed to address the unique challenges faced by women and youth entrepreneurs, such as limited digital literacy and access to technology, ensuring they are not left behind in Africa’s accelerating digital transformation.

About IGAD and the HDMI Project

The Intergovernmental Authority on Development (IGAD) is a regional body dedicated to fostering peace, security, economic integration, and sustainable development across the Horn of Africa and East Africa. The HDMI Project, managed by IGAD’s Economic Cooperation and Regional Integration Division, operates in Djibouti, Ethiopia, Somalia, and South Sudan. Its overarching goal is to enhance regional economic integration by creating a more connected and inclusive digital market.

The project actively supports the development of digital trade systems, e-commerce, cybersecurity, digital transactions, data protection, cross-border digital services, innovation ecosystems, and digital entrepreneurship. These efforts align with major continental and regional strategies, including the African Continental Free Trade Area (AfCFTA) and the IGAD Vision 2050. IGAD highlights that digital transformation holds immense potential for job creation, market expansion, entrepreneurship support, increased competitiveness, innovation, and improved trade efficiency, especially for women and youth.

Why This Training Programme is Important

Digital trade is emerging as a key driver of economic growth in Africa. Businesses that effectively utilize e-commerce platforms, digital payment systems, online marketing, and mobile money are finding new avenues for market access and economic advancement. However, many women and youth entrepreneurs still face significant hurdles. These include a lack of digital literacy, limited access to digital platforms, financial exclusion, poor access to market information, and insufficient knowledge of cross-border trade.

The IGAD Gender-Sensitive Digital Trade Programme directly addresses these challenges. It aims to build the practical skills and confidence of MSMEs, enabling them to operate more effectively in the digital economy. By focusing on gender sensitivity, the program ensures that women entrepreneurs, who often face additional barriers, receive targeted support.

Programme Objectives

The training program is structured around several key objectives designed to empower entrepreneurs:

• Strengthen Digital Trade Capacity: Equip women and youth MSMEs with practical skills for online business operations.
• Promote Gender-Sensitive Participation: Encourage and support women’s active involvement in digital economies.
• Increase Access to Digital Financial Services: Educate entrepreneurs on using digital payment and financial tools.
• Support E-commerce Participation: Guide businesses on setting up and managing online sales channels.
• Improve Financial Literacy and Business Management: Enhance skills in financial planning, budgeting, and sustainable business practices.
• Expand Market Access: Help entrepreneurs reach regional and international markets through digital means.
• Facilitate AfCFTA Inclusion: Inform MSMEs about opportunities within the African Continental Free Trade Area.
• Build Regional Networks: Foster connections among entrepreneurs, trainers, and digital trade advocates across the region.

Training Structure and Format

The program employs a hybrid learning approach, combining in-person workshops with ongoing online support. This blended format ensures comprehensive learning and sustained engagement.

In-Person Training Workshops

Participants will attend a three-day in-country workshop. These sessions are designed to be highly interactive, using the Gender Action Learning System (GALS) methodology. The workshops focus on practical learning, real-time feedback, and peer-to-peer knowledge sharing. Entrepreneurs will receive hands-on guidance on applying digital tools directly to their business challenges, fostering immediate application of learned skills.

Online Mentorship and Follow-Up Sessions

Following the in-person training, participants will continue to receive support through online mentorship sessions. These sessions, hosted on IGAD social platforms, serve to reinforce learning, provide ongoing guidance, and facilitate continuous knowledge exchange. This component is vital for sustained entrepreneurial growth, encouraging collaboration and sharing of additional digital trade resources among participants.

Training Locations

The in-person training workshops will be held in key cities across the IGAD region between July and December 2026. These locations include:

• Djibouti, Djibouti
• Addis Ababa, Ethiopia
• Nairobi, Kenya
• Mogadishu, Somalia
• Juba, South Sudan
• Port Sudan, Sudan
• Kampala, Uganda

These strategically chosen locations will ensure accessibility for entrepreneurs within the IGAD member states.

What Participants Will Learn

The training curriculum is designed to cover essential aspects of digital entrepreneurship and online trade, providing a well-rounded skill set for participants.

Digital Financial Services

Entrepreneurs will gain knowledge in using mobile money systems, various digital payment platforms, and financial inclusion tools. They will also learn about managing online transactions securely and understanding digital financial practices.

E-Commerce and Online Business Opportunities

Training will focus on effective strategies for selling products online, understanding different e-commerce platforms, and engaging customers in the digital space. Participants will explore various digital business models and learn how to participate in online marketplaces.

Digital Marketing Strategies

Skills development will include social media marketing, building an online brand presence, and effective digital customer outreach. Participants will learn content marketing techniques and strategies for engaging their target audience online.

Financial Literacy and Business Management

The program aims to improve participants’ financial planning, budgeting, and revenue management skills. They will also learn how to ensure business sustainability and make informed entrepreneurial decisions.

Safe Participation in Digital Spaces

Emphasis will be placed on cybersecurity basics, digital safety practices, and protecting online privacy. Participants will learn how to communicate securely in digital environments.

Cross-Border Trade and AfCFTA Opportunities

Guidance will be provided on identifying regional trade opportunities, preparing for export, and engaging in cross-border e-commerce. The program will specifically cover how MSMEs can benefit from AfCFTA initiatives.

Benefits of the Programme

Selected participants stand to gain numerous advantages from this comprehensive program.

Capacity Building

Participants will acquire practical digital trade skills that can directly translate into improved business performance and competitiveness.

Access to Mentorship

The program offers valuable ongoing mentorship and support, extending beyond the initial training workshops to foster long-term development.

Networking Opportunities

Entrepreneurs will become part of a growing regional network, connecting with peers, trainers, and digital trade advocates, opening doors for collaboration and shared learning.

Exposure to Regional Markets

The training will provide crucial insights into regional and international market dynamics, helping entrepreneurs identify new growth avenues.

Improved Financial Inclusion

Participants will learn to effectively utilize digital financial tools and services, enhancing their business’s financial management and access to capital.

Business Expansion Opportunities

The program is geared towards helping MSMEs scale their operations through the adoption of digital solutions and e-commerce strategies.

Participation at No Cost

A significant benefit is that participation in the entire program is completely free for all selected applicants.

Eligibility Criteria

To be considered for the program, applicants must meet the following requirements:

• Be a woman or youth entrepreneur.
• Actively operate a micro, small, or medium enterprise (MSME).
• Possess a valid business license.
• Demonstrate a clear interest in digital trade and its potential for business growth.
• Show commitment to expanding their business using digital platforms.
• Commit to attending the full three-day in-person workshop.
• Agree to participate in the online mentorship sessions.

IGAD has noted that priority will be given to women entrepreneurs, reflecting the program’s focus on gender-sensitive empowerment.

Who Should Apply?

This opportunity is particularly well-suited for a diverse group of entrepreneurs looking to enhance their digital capabilities. This includes:

• Women entrepreneurs seeking to grow their businesses.
• Youth-led startups aiming to establish a strong digital presence.
• MSME owners looking to modernize their operations.
• E-commerce business owners wanting to refine their strategies.
• Small business operators aiming for wider market reach.
• Digital entrepreneurs seeking to expand their networks and knowledge.
• Community business leaders interested in digital innovation.
• Social entrepreneurs aiming to scale their impact through digital channels.
• Traders focused on regional expansion within Africa.
• Entrepreneurs eager to understand and capitalize on AfCFTA opportunities.

Expected Outcomes

Upon successful completion of the program, participants are expected to achieve several key outcomes that will positively impact their businesses and contribute to broader regional development goals.

Enhanced Digital Business Skills

Participants will gain stronger, more practical digital business skills, directly improving their ability to compete in the modern marketplace.

Improved Business Competitiveness

The acquired knowledge and tools will enable entrepreneurs to enhance their operational efficiency and market positioning.

Increased Participation in Online Trade

With newfound confidence and skills, participants will be better equipped to engage actively in online trade and e-commerce.

Expanded Market Reach

The program will guide entrepreneurs on how to effectively use digital platforms to access new customer bases, both locally and internationally.

Improved Financial Management

Participants will develop better financial literacy and management practices, leading to more sustainable business operations.

Enhanced Digital Literacy

The training will boost overall digital literacy, making entrepreneurs more comfortable and proficient with various digital tools and technologies.

Access to New Regional Markets

Entrepreneurs will gain insights and strategies for tapping into new markets within the IGAD region and beyond.

Strengthened Cross-Border Business Participation

The program will equip participants with the knowledge to navigate and succeed in cross-border e-commerce, particularly within the framework of AfCFTA.

Beyond individual business growth, the program aims to contribute to significant regional objectives, including economic integration, increased youth employment, greater women’s empowerment, accelerated digital transformation, and more inclusive economic development across East Africa.

Required Application Documents

Interested applicants must prepare and submit the following documents as part of their application:

1. Completed Online Application Form: Ensure all fields are accurately filled out.
2. Brief Motivation Statement: Clearly explain your reasons for wanting to join the program and how it aligns with your business goals.
3. Copy of Business License: Provide a valid document proving your business registration.
4. Short Business Description: Briefly outline your business, its products or services, and its current stage of development.
5. Explanation of Skill Application: Describe how you intend to use the skills and knowledge gained from the program to benefit your business.

Application Deadline

The deadline for submitting applications for the IGAD Gender-Sensitive Digital Trade Training and Mentorship Programme is June 13, 2026. Applicants are strongly encouraged to submit their applications well before the deadline, as a high volume of applications is anticipated.

How to Apply

To apply, candidates should complete the online application form available through the official IGAD application portal. The direct link for applications is: https://igad.int/hdmicallforapplicationincountrytraining/

Important Notes

• Participation in the program is free for all selected applicants.
• Only shortlisted candidates will be contacted by the program organizers.
• Detailed training logistics will be communicated to successful participants.
• Full commitment and participation throughout the program duration are expected from all attendees.

For further details about the IGAD In-Country Training and Mentorship for Women and Youth MSMEs, interested individuals can visit https://igad.int/call-for-applications-in-country-training-and-mentorship-for-women-and-youth-msmes-on-gender-sensitive-digital-trade/.

Why Entrepreneurs Should Not Miss This Opportunity

The digital economy is rapidly transforming trade across Africa. Entrepreneurs who embrace digital solutions are better positioned to expand their customer base, improve efficiency, access financial services, and engage in cross-border trade, ultimately increasing revenue. This IGAD program offers a rare chance for women and youth MSMEs in East Africa and the Horn of Africa to receive high-quality, free training, mentorship, and regional networking support. These resources can significantly strengthen their businesses and future growth prospects. For entrepreneurs aiming to thrive in Africa’s digital economy and benefit from regional integration under AfCFTA, this initiative provides timely and practical support for long-term success.

Frequently Asked Questions

What is the main goal of the IGAD Digital Trade Training Programme?

The program aims to empower women and youth entrepreneurs in East Africa with the skills needed to succeed in the digital economy, focusing on e-commerce, digital finance, and cross-border trade.

Who is eligible to apply for this training?

Eligible applicants are women or youth entrepreneurs who actively operate a micro, small, or medium enterprise (MSME) and are interested in growing their business through digital trade.

What topics will the training cover?

The training will cover digital financial services, e-commerce strategies, digital marketing, financial literacy, business management, cybersecurity, and cross-border trade opportunities, including AfCFTA.

Is there a cost to participate in the program?

No, participation in the IGAD Gender-Sensitive Digital Trade Training and Mentorship Programme is completely free for all selected applicants.